Lucky Charms is adding a 'magical' new marshmallow to the mix — and people are freaking out (2024)

  • Lucky Charms is adding a unicorn-shaped marshmallow to the cereal.
  • The "magical unicorn" will replace the hourglass marshmallow.
  • People are freaking out over the addition of the unicorn to the cereal.

Lucky Charms just added a new marshmallow to the mix.

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On Monday, the General Mills brand announced that it was adding a unicorn-shaped marshmallow to the cereal.

According to the company, this is the first time in 10 years that Lucky Charms has added a new permanent marshmallow.

The new marshmallow reveal follows news that Lucky Charms is pulling the hourglass marshmallow from the mix.

Customers seemed happy to replace the hourglass with the unicorn. Social media exploded with celebration over the new marshmallow.

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—Regular Laura (@LauraHardyRadio) February 19, 2018
—KC (@MrsTonyC) February 20, 2018
—Danielle Radin (@danielleradin) February 19, 2018

"Is this for real? Please tell me this is a real thing, not a joke," one Facebook commenter wrote on Lucky Charms' post.

—Kylie Conway (@kylie_conway) February 20, 2018
—Kurt Sevits (@kurtsevits) February 19, 2018
—MonkeyMack❤73 (@cupidsrainbow) February 20, 2018

According to Lucky Charms' Facebook, the unicorn marshmallow will begin showing up in cereal boxes across the US in March.

Unicorns have been a particularly trendy symbol in the culinary space over the last year. In 2017, Starbucks' color-changing Unicorn Frappuccino quickly went viral, bringing the sparkly and colorful style to the mainstream.

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Lucky Charms is adding a 'magical' new marshmallow to the mix — and people are freaking out (4)

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Lucky Charms is adding a 'magical' new marshmallow to the mix — and people are freaking out (5)

Lucky Charms is adding a 'magical' new marshmallow to the mix — and people are freaking out (2024)

FAQs

What marshmallow was removed from Lucky Charms? ›

Yeah, you read that right. General Mills has decided to retire what are nominally hourglass marshmallows from Lucky Charms boxes. General Mills debuted these hourglass 'marbits'—a nifty portmanteau of “marshmallow” and “bits” in the Lucky Charms universe—in 2008.

What is the only one marshmallow shape in Lucky Charms cereal hasn t changed? ›

When Lucky Charms debuted in 1964 the marshmallows — officially called “marbits” by General Mills — came in shapes of green clovers, pink hearts, orange stars and yellow moons. Of those original shapes, only the pink heart marshmallows remain.

Did they start putting more marshmallows in Lucky Charms? ›

In 2015, new diamond-shaped marshmallows were added in. Introduced in 2017, limited edition cinnamon vanilla Lucky Charms include only snowman, snowball, and snowflake-shaped marshmallows. In 2018 a unicorn shaped-marshmallow was added; it became a permanent addition later that year.

What makes Lucky Charms marshmallows different? ›

It turns out what differentiates your puffed-up bag marshmallows from their smaller cereal counterparts is a matter of a few ingredients. According to Lucky Charms' packaging, your favorite hearts, stars, and horseshoes are made up of sugar, modified cornstarch, corn syrup, dextrose, gelatin, and calcium carbonate.

Why did Lucky Charms get banned? ›

The proposed bans target 13 additives, including Yellow 6 and Titanium Dioxide, found in well-known products such as Lucky Charms, Doritos, and certain cupcakes. These substances have been linked to serious health issues ranging from adrenal tumors to DNA mutations in white blood cells.

What are the 7 Lucky Charms? ›

7 charms or lucky charms to put luck on your side!
  • The ladybug. The legend that the ladybugs would bring good luck dates back to the Middle Ages. ...
  • The four-leaf clover. ...
  • The horseshoe. ...
  • Rabbit's Foot. ...
  • Thrush. ...
  • The number 13. ...
  • Stones.
Sep 12, 2022

What is the oldest cereal? ›

In 1863, James Caleb Jackson, a religiously conservative vegetarian who ran a medical sanitarium in western New York, created a breakfast cereal from graham flour dough that was dried and broken into shapes so hard they needed to be soaked in milk overnight. He called it granula.

Do Lucky Charms marshmallows go bad? ›

A: We have set our Charms Cereal Marshmallows' best by date at 5 to 7 months. The exact date is printed on the back label of each bag. Thank you and have a great day!

Are Lucky Charms gf? ›

Original Lucky Charms™

Original Lucky CharmsTM are deliciously gluten-free.

Who owns Cheerios? ›

General Mills owns many cereal brands including Cheerios, Trix, Lucky Charms, Count Chocola, and Cocoa Puffs. Other major brands of General Mills includes Annie's, Nature Valley, and Häagen-Dazs.

What are the 8 Lucky Charms marshmallows? ›

Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons. Plus, crunchy, oat cereal pieces, too!

Who created Lucky Charms? ›

If you guessed Lucky Charms™ breakfast cereal, you are correct. This St. Patrick's Day, General Mills celebrates the 53rd birthday of the cereal, which debuted in 1964. Product developer John Holahan wanted to jazz up a Cheerios-type cereal with something reminiscent of Circus Peanuts, one of his guilty pleasures.

Do Lucky Charms have pork? ›

The gelatin in our marshmallow marbit pieces is made from pork collagen. Collagen as an additive is tasteless and clear, and is used in many types of food. Big G cereals that contain marbits include Lucky Charms, Trix with marshmallow, Chocolate Lucky Charms, Count Chocula, Boo Berry, Carmella Creeper and Frankenberry.

What is the only original marshmallow in Lucky Charms? ›

Surprisingly, the only remaining original marbit is the pink heart.

What powers do the Lucky Charms have? ›

As generations of Lucky Charms fans already know, the cereal contains colorful marshmallow charms, each of which bestow upon Lucky their own special powers: hearts (power to bring things to life), shooting stars (power to fly), horseshoes (power to speed things up), clovers (luck, but you never know what kind of luck ...

What are the list of marshmallows in Lucky Charms? ›

Marshmallows
  • Hearts – power to bring things to life.
  • Shooting Stars – power to fly.
  • Horseshoes – power to speed/slow down time.
  • Green Clovers – luck, but you will never know what kind of luck you will get.
  • Blue Moons – power of invisibility.
  • Rainbows – instantaneous travel from place to place.

Why did they recall Lucky Charms? ›

Why is Lucky Charms recalled in 2022? The Lucky Charms recall story began when there were 3,000+ filed reports stating that consumers had dealt with nausea, vomiting, dehydration, and other symptoms after eating their morning bowl of cereal.

Are the marshmallows in Lucky Charms pork? ›

The gelatin in our marshmallow marbit pieces is made from pork collagen. Collagen as an additive is tasteless and clear, and is used in many types of food. Big G cereals that contain marbits include Lucky Charms, Trix with marshmallow, Chocolate Lucky Charms, Count Chocula, Boo Berry, Carmella Creeper and Frankenberry.

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