Sportswear brand awareness KPI ranking U.S. 2023 | Statista (2024)

Nike (94%), adidas (94%) and Puma (93%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents. With exactly 90 percent brand awareness, Reebok and just under 90 percent, Champion (88%) are following in fourth and fifth place.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.