The Flavor Of Ube Is More Than Your Average Purple Sweet Potato (2024)

ByCarly Weaver

Ube — that unique, sweet, deeply purple tuber that you might notice popping up in things like baked goods and ice cream — is often thought of as just another word for a purple sweet potato. But while the two do share many similarities, these are actually two completely different vegetables.

Which means that they taste different, too. Both root vegetables have a natural earthiness to them; however, where purple sweet potatoes are mildly sweet and sometimes even floral, ube tends to be richer in flavor — not just sweet, but also nutty with almost a vanilla flavor to them.

Ube also comes with a pleasing aroma that's often described as similar to vanilla or coconut. Since our sense of smell contributes to a large percentage of our perceived taste, this subtly sweet scent contributes to the unique notes of flavor found in each bite of ube, which separates them from your average purple sweet potato — which is a little more floral and starchy.

Foods that highlight the flavors of ube

The Flavor Of Ube Is More Than Your Average Purple Sweet Potato (2)

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Ube is one of the Philippines' most plentiful crops. So while it's becoming a more popular ingredient here in the U.S., it's native to Southeast Asia and most often found in bothtraditional and modern Filipino cuisine.

You'll especially find this colorful yam as the star of many Filipino sweets, and it makes sense why: Its rich, nutty, and vanilla-like flavor works well in baked goods and desserts, but since it's an earthy vegetable, it's not overly sweet and ultimately helps to balance out desserts. The flavors of ube pair well with foods like coconut and coconut milk, fruit, and even more savory ingredients like cheese and rice.

Halo-halo is a popular Filipino shaved ice dessert that features ube alongside an array of other ingredients and toppings like sweetened beans and fruit, sago pearls, ice cream, and evaporated milk. Ube halaya is a jam made with ube, condensed milk, and coconut milk. Ube is also used to flavor ice cream, cookies, rice cakes, fluffy pastries, and cheesy breads.

More differences between ube and purple sweet potatoes

The Flavor Of Ube Is More Than Your Average Purple Sweet Potato (3)

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Flavor isn't the only subtle distinction between ube (technically purple yams)and purple sweet potatoes. Although the two are notoriously easy to confuse, their appearance, texture, and nutritional makeup are all slightly different as well.

Since they come from different plant families, yams and sweet potatoes are different. Ube has a thicker, tougher skin that's bark-like and is largely considered inedible — while purple sweet potatoes have a thin, smooth skin that's easier to eat. The flesh of ube can be white or light lavender to deep purple in color, and its texture is more moist; purple sweet potatoes have a more consistent purple-colored flesh that tends to be dry and starchy.

Nutritionally speaking, both vegetables contain powerful antioxidants that give them their purple color. But ube has higher amounts of Vitamin A, Vitamin C, and potassium, and purple sweet potatoes have a lower glycemic index. In a pinch, they can be swapped for each other when cooking, but the texture will be slightly off — and ube has that delicious pronounced vanilla, coconut flavor while purple sweet potatoes taste more floral.

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The Flavor Of Ube Is More Than Your Average Purple Sweet Potato (2024)

FAQs

The Flavor Of Ube Is More Than Your Average Purple Sweet Potato? ›

Both root vegetables have a natural earthiness to them; however, where purple sweet potatoes are mildly sweet and sometimes even floral, ube tends to be richer in flavor — not just sweet, but also nutty with almost a vanilla flavor to them.

Do ube and purple sweet potato taste the same? ›

Although both tubers are sweet and receive their color from anthocyanins, ube is nuttier in flavor and contains a higher level of vitamin A, vitamin C, and potassium than purple sweet potatoes.

What's the difference between purple sweet potatoes and regular sweet potatoes? ›

Available from late August through late spring, the Stokes Purple® sweet potatoes, with a purple-tinted skin and bold purple flesh, have a drier, denser texture, and better-balanced sweetness than their orange counterparts.

Do purple sweet potatoes taste better? ›

Some say that purple sweet potatoes are slightly sweeter. Others claim that they're less sweet, but have a creamier texture. Other than their striking color, we think they are pretty much interchangeable with orange, white, red, or any other color sweet potato.

What flavor is ube in the USA? ›

Even though ube and purple sweet potatoes share a sweet, earthy taste, ube has a distinctively nuttier, vanilla-like flavor. In addition to their differences in taste, ube is more moist than sweet potatoes, which tend to be drier in texture.

Which color sweet potato is healthiest? ›

Sweet Potatoes and Health

Sweet potatoes with orange flesh are richest in beta-carotene. Sweet potatoes with purple flesh are richer in anthocyanins. Beta-carotene and anthocyanins are naturally occurring plant “phyto” chemicals that give vegetables their bright colors.

Is ube healthier than sweet potatoes? ›

Ube Has More Vitamins And Less Sugar

If you're interested in what nutritional benefits ube and purple sweet potatoes might offer, you might be pleased to find that they're more than just colorful and sweet additions to your baked goods and lattes.

Can you buy purple sweet potatoes in the United States? ›

Purple potato

I was glad to find these variety of sweet potatoes at this Target. They are available at Target but not always in stock at my local store so glad to find them and made po lip part of my daily outing .

Which sweet potato is the sweetest? ›

Which sweet potato is the sweetest? Sweetest is subjective but relatively speaking, Garnets and Hannahs are mildly sweet. Purple and Jewels are moderately sweet and the Japanese variety tend to be the sweetest.

Can purple sweet potatoes be eaten raw? ›

Sweet potatoes can be eaten raw or cooked. To eat raw, simply peel, cut into sticks and serve with low-fat ranch dressing or apple sauce for dipping. Grate fresh, uncooked sweet potatoes and add to burritos or tacos or sprinkle on salads for a sweet, nutritious crunch.

What is the tastiest sweet potato? ›

While Beauregards may be the most common sweet potato, Jewels are right next to them in terms of being a great, classic sweet potato. They have a pretty, thin orange skin, and bright orange flesh that screams "sweet potato." (Or "yam," wrong as that may be.

How do okinawans eat purple sweet potatoes? ›

This superfood is high in complex carbs, has a surprisingly low glycemic load, and packs an antioxidant punch with anthocyanin (the compound that makes blueberries blue). Okinawans typically serve sweet potatoes steamed, which perfectly renders their creamy texture and sweet flavor.

Does Trader Joe's have purple sweet potatoes? ›

Trader Joe's Murasaki Sweet Potatoes are dark purple on the outside, and cream colored on the inside.

Why is ube so expensive? ›

Due to dwindling local production and the need to meet export demands, ube flavoring and color has become common in the Asian country. Scarcity in supply of the crop has also resulted in high prices.

Can you eat ube raw? ›

Furthermore, raw ube is toxic, so it's essential to cook it well before adding it to a recipe. Once ube is cooked, however, it's an ideal ingredient for many culinary applications.

Why is ube so popular in Hawaii? ›

Ube likely first arrived in Hawai'i with the sakadas, Filipino migrant workers who came to the islands starting in the early 1900s to work on the growing cane and pineapple plantations; Barbosa's own great-grandparents were sakadas, and her paternal grandmother was born on O'ahu in 1921.

Can you substitute ube for sweet potato? ›

Here are some of the major taste, nutrition, and biological differences and similarities between these two crops. Even with their differences, substituting purple sweet potatoes for ube works great in a pinch. Only a true connoisseur will taste the subtle difference.

Are purple sweet potato and taro the same thing? ›

Purple yams and taro root look similar, hence the confusion between the two. Nonetheless, when stripped of their skins, they are different colors. Taro is grown from the tropical taro plant and is not one of the nearly 600 types of yams.

How do the Japanese eat purple sweet potatoes? ›

Okinawans typically serve sweet potatoes steamed, which perfectly renders their creamy texture and sweet flavor.

Is Vietnamese purple yam the same as ube? ›

Ube, also known as purple yam, is a tuberous root vegetable that hails from Southeast Asia. Ube is known for its unique flavor profile, which can be described as a combination of vanilla, pistachio, and coconut.

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